PROFESSIONAL EXPERIENCE

SUMMARY

With over a decade of experience in content writing, digital marketing, and public relations, I bring a unique blend of storytelling, strategic thinking, and project management to every role. Currently, I craft engaging content for Homes.com, producing weekly articles and video scripts that resonate with customers and align with brand goals. My expertise extends to collaborative work with editors, post-production teams, and stakeholders, ensuring seamless integration of narratives across platforms.

Previously, as a Senior Communications Associate at McKesson Medical-Surgical, I produced video content for leadership and authored articles that reached over 75,000 employees, fostering cross-departmental engagement. My background also includes PR, marketing, and social media strategy, with hands-on experience in SEO, influencer outreach, and media relations.

With a solid foundation in digital tools like Marketo, WordPress, and Adobe Premiere, I excel at creating impactful, audience-focused content that drives results. I hold a Bachelor of Science in Mass Communications from Virginia Commonwealth University.

RESUME

Content Writer  |  Homes.com   |  Feb 2023 - Present

  • Craft clear, engaging digital content, producing weekly high-quality 600-word articles and 250-word video scripts to engage existing and prospective customers.

  • Conduct interviews with neighborhood experts, ensuring content authenticity and audience connection.

  • Collaborate with cross-functional teams, including editors and post-production teams, to align narratives and scripts with strategic goals, delivering integrated storytelling.

  • Manage multiple, concurrent projects, consistently meeting deadlines while delivering error-free, detail-oriented work.

  • Present content to stakeholders, effectively incorporating feedback to align with brand strategy and enhance audience engagement.

Sr. Communications Associate | McKesson Medical-Surgical | Jan 2022 - Feb 2023

  • Produced, filmed, and edited video content for leadership meetings, working with stakeholders to disseminate key messages that supported cross-departmental collaboration.

  • Authored articles for the in-house print magazine distributed to 75,000 employees, aligning content with corporate brand values and employee engagement strategies.

  • Conducted interviews with employees, creating insightful profiles to increase departmental visibility and recognition across the organization.

  • Developed marketing content that cut through the noise, focusing on strategy and delivering compelling narratives.

  • Managed multiple projects simultaneously, ensuring timely delivery of content while maintaining attention to detail and accuracy.

PR & Marketing Intern  |  The Pollack Group  |  May 2021 - Dec 2021

  • Created SEO-optimized content for the company’s website, supporting overall marketing strategy to enhance visibility and engagement.

  • Collaborated with teammates and clients, developing influencer strategies and presenting creative ideas that aligned with client goals.

  • Drafted and presented story angles for press releases, securing approval and crafting compelling, brand-aligned communications that resonated with target audiences.

Communications Intern  |  The Hodges Partnership  |  Aug 2020 - Dec 2020

  • Wrote strategic press releases for a variety of clients, translating brand messaging into clear, concise content that achieved client objectives.

  • Successfully secured media placements, working closely with local news outlets, showcasing strong relationship-building and pitching abilities.

  • Led the creation of engaging TikTok content, leveraging consumer insights to drive brand engagement and visibility.

Content & Social Media Assistant  |  VCU School of Education  |  Jun 2019 - Jun 2020

  • Increased Instagram followers by 30%, utilizing data-driven strategies and integrated thinking across platforms to enhance brand presence.

  • Wrote compelling online content, translating complex, industry-specific information into user-friendly language, simplifying messages for diverse audiences.

  • Authored and scheduled content across Instagram, Twitter, and Facebook, aligning messaging with the school's mission and target audience.

Writers’ Assistant  |  CBS Television  |  Aug 2002 - Oct 2015

  • Managed script revisions and distribution, ensuring precision and adherence to deadlines across all production stages.

  • Collaborated with internal teams, including executives and legal departments, to ensure creative and legal alignment of content.

  • Presented script updates to various stakeholders, incorporating feedback while maintaining the integrity of the original material.

  • Participated in high-level brainstorming sessions for ongoing production projects.

TECHNICAL SKILLS

Marketo, WordPress, Squarespace, Cision, Google Suite, Microsoft Suite, Adobe Photoshop, Adobe Premiere, Mailchimp, Hootsuite

EDUCATION

Bachelor of Science, Mass Communications

Virginia Commonwealth University